Fjord integrates CakeMail into their service offer
By Duncan Moore on November 16th, 2007
The Code Kitchen and CakeMail were featured today on the front page of the business section in The Montreal Gazette daily newspaper. The article is also available here on the Canada.com network.
The Gazette article very briefly mentions Fjord Interactive Marketing + Technology of the Cossette Group, which is an agency that we’ve been working with over the past few weeks. Fjord is currently integrating CakeMail into their service offer. We thought we’d take this opportunity to elaborate a bit on the details in a quick Q&A session with Bosko Milekic, Fjord’s Director of Technology:
Q. What attracted you to the CakeMail platform in the first place?
What we like about CakeMail is that it allows us to keep a lot of the intelligence of email campaigns internal while outsourcing delivery itself, which often requires significant infrastructure investments.
Q. What does CakeMail offer you that other platforms don’t?
The biggest benefit for us is CakeMail’s open approach (making available a comprehensive API and being willing to work with a community of agencies and developers on incrementally improving it). This allows us to focus on our value-add knowing that CakeMail is not competing with us, but rather complementing our service offering.
Q. How will including CakeMail in your service offer benefit your clients?
The campaign initiatives we put together for our clients are very integrated. It only makes sense that our email marketing tool be integrated too–both with our brand and with our existing results measurement and reporting tools. CakeMail makes that possible by allowing us to merge our email initiatives with other data. The result is a product that is fully integrated with our other service offerings, which ultimately makes our clients happier.
Filed under: CakeMail –
2 Responses to “Fjord integrates CakeMail into their service offer”
Feed for this Entry Trackback Address-
Nov 17th, 2007 at 9:50 pm
Congrats my friend!
I am really impressed at your market strategy that allows you to cater to agencies with your service.
