Cake is in the oven

By Duncan Moore on July 30th, 2007

Something smells good at The Code Kitchen. Could it be Cake that’s just about ready to come out of the oven? Indeed, our new white label email marketing platform is currently in private beta and nearing launch.

What makes Cake so enticing? For starters, it’s one of the rare email marketing platforms built around a white label business model. Unlike most email marketing brands, there will be no Cake-branded email marketing tool directly available to end users.

Our solution is dedicated to resellers. Their success is our success. So when resellers call for new features, you can bet that we’ll be a lot more receptive than your average email marketing provider. In fact, Cake itself was created in response to requests by customers of our founder’s earlier email marketing venture.

Cake’s three key features set it apart:

1. It’s a true white label platform: the tool’s 100% customizable front end is hosted on a reseller’s server using their own domain name. Their end-users need never know that we are running the back end.
2. The Cake API enables complex series of triggers for automated events useful in e-commerce, as well as integration with CRM databases and the like.
3. Cake offers full multilingual support for both the interface and mailings, including UTF-8. There are very few email marketing suppliers that deliver on all three of these aspects “out of the box”, so to speak.

So what does all of this mean? If you’re a Web design or marketing agency that doesn’t yet offer email marketing services, you can quickly and inexpensively set yourself up with a new revenue stream while extending your brand and building loyalty.

If you already offer email marketing services, you can upgrade to a system that gives you unparalleled control over the user interface, branding, language and data integration.

Sweet, indeed.

Filed under: CakeMail – 

2 Responses to “Cake is in the oven”  

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